
Discover proven, profitable amazon ppc strategies with a step-by-step guide to setting up sponsored product, brand, and display campaigns, keyword research, bid optimization, and product launches.
Explore essential Amazon PPC terms such as BYD, budget, impressions, Setara (CTR), CPC, ACost, and ROAS, and learn how to interpret and apply them for bidding and optimization.
Learn how Amazon pay per click advertising works by promoting listings for specific keywords, only paying when someone clicks, to boost visibility and sales through search and product detail ads.
Explore the three Amazon PPC campaign types—sponsored products, sponsored brands, and sponsored display—and note access rules, brand registry, and retargeting opportunities around the buy box.
Audit your Amazon listing before launching PPC campaigns; improve images, reviews, and bullet points to boost profitability and ad performance on Amazon.
Master Amazon PPC by understanding the five keyword match types—exact, phrase, broad, negative exact, and negative phrase—and apply bid strategies to boost visibility, clicks, and profitability.
Learn the right Amazon PPC campaign structure: dedicate one ad group per campaign with clear targeting and a separate budget. This setup offers greater control, simpler reporting, and improved profitability.
Define your Amazon ppc goals to optimize rank, profits, and reviews by balancing ad spend with profitability and using break-even and acos benchmarks.
Set your starting Amazon PPC bid as the maximum per click, using Amazon's suggested low, middle, and high ranges and your goals. Then adjust weekly to optimize sales and profit.
Organize your Amazon PPC campaigns with portfolios by product type, enabling quick performance comparisons and easier data for pulling search term reports.
Learn to set up profitable sponsored products ads (spa) in Amazon Seller Central, using auto, exact, phrase, and broad targeting in the campaign manager with real-world examples.
Discover how to locate key advertising tools in the updated Amazon dashboard. Navigate sections such as campaign manager, bulk operations, reports, stores, and administration using the left-hand menu.
Set up your first Amazon auto campaign in campaign manager with automatic targeting, a single product, a default bid, negative keywords, and fixed or dynamic bids down only; launch.
Identify the best Amazon PPC keywords using Helium 10 tools like X Ray and Cerebro, filter for organic ranking and competitors, and vet with ChatGPT for profitable, low-cost clicks.
Learn to create exact match campaigns in the Amazon PPC dashboard, selecting sponsored products, and setting up keywords with a custom bid before launching.
Discover a powerful, simple strategy to boost Amazon PPC keyword ranking and profitability by structuring exact match campaigns by search volume and harvesting keywords through phrase and broad campaigns.
Launch two exact match campaigns: a Spanish translation of top keywords and a misspellings exact match campaign, to drive low-cost, high-volume Amazon sales with minimal maintenance.
Master Amazon PPC keyword types—short-tail, mid-tail, and long-tail—and learn to build exact-match campaigns around hundreds of long-tail keywords to boost conversion rates and lower cost per click.
Create a master keyword list from your listing and launch targets, then prioritize relevant, high-converting keywords using Amazon data, a 50% similarity check, and expand via search term reports.
Learn to generate high profit potential Amazon keywords with the Helium 10 magnet tool, using the free trial to find long-tail, low-competition terms for PPC campaigns.
Create Amazon phrase match campaigns using manual targeting and phrase match keywords, then apply the 90% rule from exact bids and set fixed bids within a 5–20 daily budget.
Learn to create a broad match Amazon ppc campaign with manual keyword targeting, copy keywords, set a broad bid at 75% of exact bid, and budget between $5 and $20.
Learn to create an Amazon product targeting campaign using manual targeting, define ad groups, set custom bids, and launch with fixed bids for profitable results.
Learn to find hundreds of profitable Amazon PPC targets in seconds with the Helium 10 Black Box. Identify weak similar competitors and complementary products to target with low bids.
Explore Amazon category targeting campaigns within sponsored products, selecting categories and products for precise targetability, setting custom bids between $0.15 and $0.20, and launching with a modest daily budget.
Explore profitable Amazon PPC campaigns: auto catch-all, broad match, and Asian campaigns. Add all products to a Catch All Campaigns portfolio and bid $0.15 with dynamic bidding.
Identify your top selling products and variations, then structure two campaign sets in Amazon PPC: heavy hitters with broad, exact, and auto targeting, and secondary campaigns for lower sellers.
Explore a template for Amazon PPC campaigns across sponsored product ads, sponsored brands, and display. Learn recommended vs optional campaigns, including exact primary and secondary, phrase and broad matches.
Dive into sponsored brand ads, including headline search ads and sponsored brand video ads, and discover how brand registration enables profitable Amazon PPC campaigns.
Master profitable headline search ads (HSA) by creating two campaigns—exact match keywords and ason—using three products, human-like headlines, and lifestyle images to maximize visibility and profit.
learn to set up highly profitable Amazon video ads in sponsored brands, targeting high profit keywords with low cost per click, using budget-friendly video ideas that meet Amazon specs.
Outline sponsored brand ads campaigns, including headline search ads with exact match and product targeting, 15-second video ads, and optional brand defense and cross-selling campaigns.
Explore sponsored display ads in amazon ppc, learn retargeting off amazon and buy box positioning to steal sales, with emphasis on brand registration and ongoing updates.
Learn to set up highly profitable sponsored display ads (SDK campaigns) on Amazon, including targeting, conversions-focused bidding, and effective creative with logo and headline.
Reinforce your Amazon ads strategy by duplicating successful sponsored product campaigns into sponsored display, including Asian and category targeting, and explore views remarketing for retargeting within 14 days.
Discover how to set up brand tailored promotions to retarget Amazon customers with discount codes, targeting at-risk, new potential customers and abandoned carts for quick, low-cost campaigns.
Apply a five-step weekly process to lower costs and boost amazon ppc sales. Review 60 days of data, adjust nonconverting keywords to 0.20, and optimize acos toward target.
Learn weekly Amazon campaign optimization in campaign manager: use 60 days data, prune high-cost low-conversion keywords to 15 cents, and scale profitable keywords toward target ACoS with a calculator.
Uncover the secret exact match amazon ppc hack that boosts organic ranking by laser targeting exact keywords in sponsored product campaigns, balancing break-even costs with acos using a calculator.
Learn to quickly optimize amazon auto campaigns by evaluating 60 days of data for loose match substitutes, close match, and complements, and adjust bids using the provided PBC bid calculator.
Save hours on Amazon PPC by using the ad tactics tool in Google Sheets to automatically optimize bids across sponsored product, brand, and display campaigns.
Master a three-phase Amazon PPC launch to boost ranking and reviews, using phase-specific bids - double your breakeven in phase one, then 1.5x, then profitability in phase three.
Let your amazon ppc campaigns run for 7–14 days after the first sale, then optimize using lookback windows of 14, 21, and 30 days, ignoring unreliable 48-hour data.
Scale your Amazon pay-per-click profits by optimizing search terms, not just keywords. Learn to use 30-day search term reports and bulk sheets to turn profitable terms into new keywords.
Learn to extract profitable keywords from search term reports, convert them into exact, phrase, and broad keywords, and optimize bids using bulk sheets to scale Amazon PPC campaigns.
Use ChatGPT to analyze your sponsored product search term report, identify high spend terms with zero sales, remove unprofitable keywords, and scale profitable terms to boost ads efficiency weekly.
Learn to use Amazon's free keyword tool, Search Query Performance, to optimize listings and target profitable keywords for Amazon PPC campaigns by analyzing impression, click, and add-to-cart share data.
Learn a monthly, data-driven method to boost auto campaign profitability on Amazon by identifying profitable search terms and negating unprofitable targets.
Update bulk sheets with search term data to scale Amazon PPC campaigns by adding profitable and unprofitable keywords to exact, phrase, and broad match campaigns, then upload and save.
Learn the top five Amazon PPC agencies for outsourcing campaigns, including Ad Habit, Trivium Group, ADD Advance, Incrementalism Digital, and Canopy Management, and how to compare quotes and audits.
How To SKYROCKET Your Amazon Sales, Keyword Ranking & Reviews Starting THIS MONTH With INSANELY PROFITABLE (and Simple) Amazon PPC Ads!
(This works EVEN IF you’ve tried before and failed or have ZERO experience with advertising of any kind.)
Did you know that 64% of Amazon Sellers have a profit margin of LESS THAN 20% YET the average Amazon PPC ACOS is over 34%?
This means that MOST Amazon Sellers who are spending more on Amazon PPC advertising than they are even making in profit!
The problem is that there is SO MUCH misinformation out there about Amazon PPC & Amazon advertising!
Amazon PPC “experts” try to make Amazon advertising sound like the most complicated thing on the planet in hopes to get you to buy their expensive services or courses.
Here’s what happens….
1. You watch hours of outdated/ completely false YouTube videos about Amazon PPC
2. Try implementing these “strategies” with your own products
3. End up with just a few sales and an EXTREMELY high ACOS
4. After weeks or months of high ACOS you think, “I’m not smart enough for Amazon PPC” and end up hiring a “PPC professional” just to find that even they cannot get an ACOS below 30%!
Are you cursed? Is your product a failure? Is it impossible to achieve PROFITABLE sales with Amazon PPC?!
NO!
All you need is a SIMPLE Amazon PPC system that works time-and-again for THOUSANDS of fellow Amazon Sellers & products in the same position as you.
Lucky for you, there is such a system!
Let me introduce you to the Proven & PROFITABLE Amazon PPC Training Course.
By “copy-and-pasting” the exact step-by-step strategies in this course you WILL see PROFOUND Amazon advertising results within 30 days OR your money back!
Specifically, you are going to learn….
What the heck Amazon PPC advertising is and the BEST way to use it to increase rank, reviews, & ultimately profit in 2026
#1 reason for Amazon PPC failure (Lecture 5)
Generate HUNDREDS of RIDICULOUSLY profitable keywords in MINUTES (Lecture 16)
Ethically exploit weak competitors for serious profit EVEN IF you have 0 reviews (Lecture 22)
Extremely SIMPLE, step-by-step tutorials on how to set up every single Amazon PPC campaign from start-to-finish (Lectures 13 - 32)
How to use Amazon PPC for your Amazon product launch (Lecture 40)
Complete guide to maximize your Sponsored Product Ads (SPA), Sponsored Brand Ads (SBA) and Sponsored Display Ads (SDA) for beginners to advanced
Get more sales WITH a lower ACOS every week with this EXACT Amazon PPC bid optimization checklist (Lecture 34)
PROFITABLY manage & scale your Amazon PPC campaigns with Search Term reports! (Lectures 41 - 43)
EVEN MORE tips & tricks not found anywhere else!
Now, why do I (Sumner) have any credibility to teach this topic?
First, I’m an actual Amazon Seller who has spent 6-figures of my OWN money on Amazon PPC which has led me to generate over $1,000,000 in product sales on Amazon.
Like you, I’ve gone down the YouTube video rabbit hole.
4 years ago I even paid an “Amazon PPC agency” $2,000/ month to manage my Amazon advertising campaigns with HORRENDOUS results!
Over many years, HUNDREDS of stressful hours and tens of thousands of dollars lost, I have discovered a simple yet powerful system to achieve predictable and profitable sales every single month with Amazon PPC and I can help you do the same!
Don’t take my word for it though.
Just read a few of these raving student testimonials for yourself…
“This is amazing for beginners, after this course I did implemented new PPC campaigns and my ACOS dropped from 300% to 44% . Awesome course if you want learn Amazon PPC.” - Mecislovas Z
“ATTENTION: I have taken many "highly rated" courses from big names like Ben Cummings, Seller Tradecraft, Kevin David(lol) etc. This is my fav course from Sumner. I can tell he has put his blood, sweat and tears in his courses. I still cannot believe he is given this amount of value at this price. Every single course I have taken was missing some info that is needed to succeed, so they can upsell their advance course (lol). Please listen when I tell you that his courses is the only one's you need to succeed. Thank you so much Sumner!!! I can tell you are truly genuine. Bless up!” - Reese
“I highly recommend this course. The strategies used to optimize your ppc campaign is legit. My ACOS improved after applying methods prescribed in this course. The best Amazon ppc course out there!” - Ronald
“This course is to the point with no fluff. It has unique campaigns (ones I have never though of but all that make sense) which I am implementing right now! I am glad I got this course and I would recommend this to anyone who wants to see an increase in their sales!” - Sarath S
“This is the best information I have found on this topic. Super useful stuff that I literally had to stop myself from pausing the learning to go implement because I am so excited to try these methods! Thank you for putting this content on Udemy!” - Kathy M
“This was by FAR the best Amazon course I have taken on Udemy. Very well put together , it was communicated perfectly with the absolute most helpful information by a long shot.I want to take all his courses and hire him as a business coach. Thanks so much, you really made all the difference.” - Christian G
“Amazing content. Affordable price. I highly recommend it. Sumner went straight to the point and explained clearly his strategies. As a new amazon seller, I am going to implement many of his ideas and see how it goes. Thanks a lot!” - Victoria A
“Sumner does such a good job on explaining everything in detail. I’ve bought every course he has and I’ve learned so much from him. Thank you!" - Mira M
“The course was comprehensive yet easy to understand. Thank you for explaining everything very well. Each action has an explanation which I like. It also helped that there are walkthrough videos.” - Janice E
“Really simplifies PPC so it's easy to understand and gives a great foundation to begin finding what works for your product with different strategies for PPC.” - Jill S
“Sumner is the man! His course is really good and helps cut through all of the noise on YouTube. If you want to take your PPC game to the next level, then this course is for you!” - Anthony G
“It has been very helpful for me to see that he has a lot of experience. I have begun to implement what he suggests and am already seeing good results!” - Itay A
By enrolling in this course you are going to gain INSTANT & LIFETIME access to the COMPLETE, step-by-step guide showing you how to set up & optimize INSANELY profitable Amazon PPC campaigns in just minutes even if you’ve tried & failed in the past or have never advertised online before!
BONUS: Students who enroll today will receive 100% FREE access to my personal Amazon PPC bid optimization calculator AND weekly bid optimization criteria template!
30-DAY GUARANTEE: If you don’t generate more sales at a lower ACOS with Amazon PPC within the next 30 days, Udemy will refund your entire purchase!
You have nothing to lose and so much to gain!
ADD TO CART now and start making sales easier and more profitably than ever before!